Portfolio

From concept to execution, I seamlessly blend creativity, efficiency, and strategy to guide design teams to push boundaries and craft compelling creative work.

Below, you’ll find examples how I’ve brought compelling narratives to life across various channels, including licensing/merchandising, digital advertising, events/experiential, and branding + e-commerce.

Licensing & Merchandising

Ghostbusters: Frozen Empire Style Guide
Ghostbusters Classic Trend Refresh
Est. 84 Program Karate Kid x Ghostbusters 40th Anniversary Collection
Gran Turismo Film Style Guide
Primark x GT Academy Collection
Cobra Kai Franchise Refresh
Peter Rabbit 2 Style Guide
The Boys Franchise Style Guide
Vivo Film Style Guide

Events & Experiential

Licensing Expo Booth Redesign
Sony Pictures Animated Logo Stings

Branding & Ecommerce

Whitecap & Co Brand Launch
4Q! Product Photoshoot
The Aesthetic Concierge Rebrand
The Water Stone Company Brand Launch
Jessica Rich Email Design

Advertising

Little Fires Everywhere Fire TV Takeover
Ratched Series IMDb Takeover
4Q! Coffee Truck Wraps

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FAQ

  • I’ve managed a diverse portfolio of projects for major brands, including AV production, photoshoot direction, advertising and marketing campaign design, merchandising style guides for film and television, OOH executions, and experiential events that bring brands to life. My expertise spans social media strategy, e-commerce platform development, merchandising, and branding initiatives, allowing me to deliver cohesive solutions across multiple touchpoints.

  • My experience in areas like branding, advertising, and social media ensures that every project I take on is strategically aligned and creatively driven. Whether designing an e-commerce site, forecasting trends for product launches, or orchestrating experiential events, I bring a holistic approach to deliver results that resonate with audiences and elevate brands.

  • I thrive on managing multifaceted projects by combining organization, creativity, and collaboration. From crafting immersive experiential events to developing comprehensive branding strategies, I ensure each component—whether AV, advertising, or merchandising—integrates seamlessly to achieve the team’s goals.