Led the design refresh of the Ghostbusters Classic franchise, revitalizing its visual identity through trend analysis and innovative merchandising and packaging design.

This refresh included exploring trend-driven treatments of the iconic No-Ghost logo, ensuring retailers and licensees had fresh, modern artwork to captivate consumers. This approach balanced nostalgia with contemporary and 2023-2024 retail trends, creating designs that appealed to lifelong fans while engaging new audiences, including baby, home, etc. The rebrand elevated the franchise’s legacy, ensuring its timeless appeal remained relevant in modern markets.